Mailchimp integration

Eduka syncs your school’s contacts straight into a Mailchimp audience — parents, guardians and other contacts, with their details and Eduka-specific fields — so your mailing lists stay current without a single manual export.

Why connect Eduka and Mailchimp?

Mailchimp is one of the world’s most popular email-marketing platforms. Effective school communication depends on accurate, up-to-date contact data — and re-exporting CSVs by hand means stale lists and errors within weeks. With this integration, Eduka stays the single source of truth for contact data while Mailchimp becomes the tool that sends the campaigns; a re-sync brings the audience back in line whenever your data changes.

How does the integration work?

Set up in Eduka’s CRM module: enter your Mailchimp API token, pick the target audience, and optionally a tag to apply. Eduka then pushes the selected contacts to that audience over the Mailchimp API — creating new subscribers and updating existing ones in one pass (matched by email, so nobody is duplicated). Before it starts, Eduka checks the audience has the required merge fields and tells you if any are missing. The whole run reports back: how many contacts were added, updated, tagged, invalid, archived or blocked, with a downloadable log.

What gets synced

• Contacts — parents, legal guardians and other contacts from your Eduka database, deduplicated by email.
• Contact fields — first and last name, address, phone, birthday and company, plus two Eduka-specific merge fields — contact type and categories — so you can segment campaigns on how Eduka classifies each person.
• Tags — synced contacts can be added to a Mailchimp tag (segment) automatically, ready to target.
• GDPR-aware — contacts who previously asked to be forgotten are detected and reported rather than silently re-added, and invalid or archived addresses are flagged in the sync report.

Built for school communication

The Mailchimp integration is part of Eduka’s CRM module and works alongside the Communication module, so the contact data your school already maintains powers targeted email campaigns in the tool your marketing team knows — no re-keying, no stale lists.